Lead generation and paid traffic, set up in your accounts
MMCZA Leads covers four related services: search ads, paid social, landing pages with forms, and lead tracking with follow-up setup. You can request any one of them. Everything is built in accounts registered to your business, so the campaigns, audiences, pixels and data stay yours if the arrangement ends. Ad spend goes from your card to the platforms. The service fee covers setup and ongoing management, and the partner who does the work quotes it once the scope is clear.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Paid search upkeep
Search term pruning, bid strategy checks, ad tests and budget adjustments, done on a set schedule and noted in a change log.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Landing pages and forms
Single-purpose pages for your ads, with a clear offer, a short form, consent text and conversion tracking set up together.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.
The first steps
Starting is mostly a matter of answering questions.
- Send the form with a short description of what you need.
- A service partner contacts you and asks about goals, budget, channels and current tracking.
- Scope is written down: which platforms, how many campaigns and pages, what gets tracked and how often you get reports.
- The partner quotes you, and you sign only if it suits you.
Factors that change the scope
Quotes vary because the work varies. These are the things that move it most:
- Number of ad platforms: Google, Microsoft, Meta, LinkedIn.
- Number of campaigns, products or customer groups to cover.
- Whether landing pages exist or need building, and how many.
- Tracking: form fills only, or also calls, chat, CRM stages and offline sales.
- Whether existing accounts need cleanup before new work starts.
- Reporting cadence and format.
Ad spend is outside the quote. You pay it to the platforms.
Good to know
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Not sure where to start? Describe your offer and current tools, and a service partner will ask the right questions.
Start a requestRequest a quote
This form is the way to ask about any of the services on this site: search ads management in Google Ads or Microsoft Advertising paid social campaigns on Meta or LinkedIn landing pages and forms built for ad traffic lead tracking and follow-up setup You can ask about one piece or several together.